In
the last few years the whole social media landscape has evolved a lot due to
which the way brands approach social media has to change too. Social Media Marketing optimization is
a type of online marketing which uses social media platforms and websites to
promote a product or service. The recent changes taking place in social media
platforms provide numerous opportunities for the businesses to promote their
brand.
Here are the top 5 best social media optimization trends for 2019 for your brand.
1. Chatbots
Chatbots
are the conversation via auditory or textual methods which conduct through computer
program or software. Your organization may receive hundreds or thousands of
incoming messages and it is not possible to reply all of them, this is the part
where chatbots comes in limiting the work of your social media team. There are
more than 100000 chatbots active on Facebook messenger every month which are
used to gather information, give product guidance and take actual orders. If
you want to know more information about the best social media marketing services provider,
click the link given.
2. Live
Streaming
The
popularity of live streaming is no secret. Different social media platforms are
promoting the use of live streaming. The Brands can take advantage of live
streaming as more customers want to watch engaging live videos rather than
donkey text-only post. Moreover real time videos get six times as many
interactions as regular videos. Brands can use this platform for online marketing of their goods and
services.
3. Influencer
as the growing marketing channel
Influencer
marketing is a type of Social Media
Marketing Services which focuses on the influential people rather than the
market as a whole i.e. in this type of marketing we have to identifies the
individuals that have influence over potential customers. Those brands that used
influencer marketer are satisfied with their result as it brings 10 times
higher conversation rate.
4. Mobile
ready content
Having
a website that is mobile ready is essential for your business as it ensures
that your web content and assets are accessible, legible and usable to visitors
across all devices. Facebook, YouTube and Twitter are the top 3 platforms for
best social media optimization loved by mobile users. The demand for
mobile-ready content across social media is increasing day by day. More focused
should be given on mobile ready content for social media marketing optimization.
5. Video
Marketing
Video
marketing means making use of videos to promote or market your brand, product
or service. According to the latest statistics 87% of marketers use videos into
their campaigns and viewers believed that 95% of messages are retained on their
minds. Business those use videos in their marketing campaigns are reporting
positive results to their ROI.
CONCLUSION
Social media marketing services
plays a vital for your business. The coming year i.e. 2019 provide an exciting
opportunity to grow your business. An understanding of the above mentioned are
the best social media marketing optimization trends and using those trends
to your business advantage will you give an edge over others.
